An author whose bright writing I cheer and revere made some kind comments about this site. He also handed me a new and tough set of Key Penmanship Indicators: does it twinkle, sharpen, educate and entrance?
If applied to most reports, applications, or press releases, how much would be left? Probably a decent amount could wriggle past ‘educate’, but the twinkle, sharpen and entrance filters? This spurs me on with a zestful Must Try Harder.
For previous KPIs, see an earlier post on leafy glade letters with gleaming berries of information.