In developing, I’ve been experimenting with revolutionizing the quality of quotations you find on postcards and greetings cards, and testing out these ideas using the UK printing company  They have a marvelous technology – Printfinity – that lets you print 50 cards with 50 different designs, allowing you to play with possibilities in tiny print runs.  And the process of uploading your ideas is joyously pain-free.

The other charming thing about them is the playfulness of their communications – they refer to themselves as the moo crew, and send moosletters and so on.

When you receive an order through the post, it comes with a thank you card.  The one I just received had this friendly simile for how happy my order made them.

‘You make me as happy as when a swift kick fixes the washing machine.’


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