In developing WritingRedux.com, I’ve been experimenting with revolutionizing the quality of quotations you find on postcards and greetings cards, and testing out these ideas using the UK printing company moo.com. They have a marvelous technology – Printfinity – that lets you print 50 cards with 50 different designs, allowing you to play with possibilities in tiny print runs. And the process of uploading your ideas is joyously pain-free.
The other charming thing about them is the playfulness of their communications – they refer to themselves as the moo crew, and send moosletters and so on.
When you receive an order through the post, it comes with a thank you card. The one I just received had this friendly simile for how happy my order made them.
‘You make me as happy as when a swift kick fixes the washing machine.’